Daily Archives: February 12, 2009

Consumerism is passé

James Kunstler says it’s time to pucker our purses. Put down those precious pearls. Hands off the purple Prada pocketbook. And for god’s sake don’t purchase more plastic.

Say goodbye to the “consumer society.” We’re done with that. No more fast money and no more credit. The next stop is “yard-sale nation,” in which all the plastic crapola accumulated over the past fifty years is sorted out for residual value and, if still working, sold for a fraction of its original sticker price. This includes everything from Humvees to Hello Kitty charm bracelets.

It will be a very salutary thing if we stop even referring to ourselves as “consumers.” This degrading moniker, used for decades unthinkingly by everyone from The New York Times Nobel Prize pundits to the Econ 101 section men of the land-grant diploma mills has been such a drag on our collective development that it has extinguished the last latent flickers of duty, obligation, and responsibility for the greater good in a republic of broken communities shattered by Wal-Marts.

Kunstler is right. It’s high time we the people were called “people” or “citizens” instead of “consumers”.  The first step in changing our behavior is changing our thinking and language. I’d much rather be known as a citizen, which implies an awareness of and participation in the society around me.

We do have lives beyond the shopping mall, don’t we??  Lives of meaning even: we’re parents, children, workers, savers, helpers, voters…

Time to reclaim our humanity.

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